NABIHA
TAHSIN
“Senior Product Designer (UI/UX) orchestrating digital ecosystems across OTT, live sports, telematics, and health for 25M+ active users.”
Sole designer of Toffee (20M+ MAU), Tsports (5.2M+ downloads), and GP VTS (500K+ vehicles). Grounded by a B.Sc. in Computer Science & Engineering to build tokenized design systems that bridge visual emotion and developer execution.
“Wedon'tjustdesigninterfaces.Weorchestratehumanattention,eliminatecognitivefriction,andbuildscalableenginesofgrowth.”
Clarity Over Clutter
When designing for 20 million streaming users or drivers monitoring live vehicle speed, every microsecond of hesitation matters. Interfaces must be instinctive, legible in low-light, and forgiving.
Algorithmic Precision
Because of my Computer Science background, I treat design systems as living code architectures. Semantic tokens, auto-layout variants, and component specs align with frontend reality.
Scale That Converts
A beautiful UI that fails business objectives is incomplete. Every flow is calibrated for retention, low latency, friction-free subscriptions, and measurable user satisfaction.
Designing with
People in Mind
“Empathy without architectural rigor is merely goodwill. I merge human curiosity with engineering discipline to build digital experiences that feel effortless.”
Over the past 4+ years, I have served as the sole or lead product designer across Bangladesh's most prominent digital infrastructures—including Toffee (20M+ MAU), Tsports (5.2M+ downloads), and Grameenphone VTS (500K+ connected vehicles). Grounded by a B.Sc. in Computer Science & Engineering, I build design systems and interaction patterns that developers can ship with mathematical precision.
User Research
40+ Field StudiesConducted 40+ field interviews, behavioral analytics, and accessibility audits across Bangladesh to ensure streaming workflows and telematics alerts reflect real user realities.
Selected Works & Case Studies
Toffee OTT Streaming Platform
Nationwide Digital Entertainment & Live Streaming Ecosystem
Toffee is Bangladesh's premier video streaming platform operated by Banglalink, serving over 20 million monthly active users with live sports, blockbuster movies, TV series, and creator content.
Balancing high-bandwidth media discovery with varying mobile internet speeds across urban and rural Bangladesh, while creating an ultra-fast, intuitive navigation hierarchy for all demographics.
Designed an adaptive dark-mode streaming UI with lightweight content cards, instant preview states, one-tap live streaming carousels, and an accessible 10-foot UI experience for Android TV.
Tsports Live Sports Streaming
Bangladesh's 1st Dedicated Sports & Cricket Broadcasting App
Tsports is the first 24/7 dedicated sports television channel in Bangladesh. The mobile app delivers live international cricket tournaments, football leagues, match analytics, and interactive live fan engagement.
Streaming live high-intensity sports requires real-time score updates, zero latency confusion, and seamless switching between live broadcast, match statistics, and live commentary without leaving the player.
Crafted an interactive Picture-in-Picture (PiP) and split-screen match center allowing users to inspect ball-by-ball commentary, wagon wheels, and team line-ups while keeping the live video fluidly visible.
GP VTS — Vehicle Tracking Service
Enterprise & Consumer Telematics Platform for Grameenphone
GP VTS is Grameenphone's flagship vehicle tracking solution providing real-time GPS location, engine diagnostics, geo-fencing, speed monitoring, and remote engine cutoff for consumer cars and commercial fleets.
Translating complex IoT telemetry (speed telemetry, engine health, route playback, geo-fence breaches, fuel sensors) into a clean, stress-free mobile and web experience that non-technical drivers and busy fleet managers can operate in emergency situations.
Engineered an intuitive map-first interface with layered telemetry cards, speed gauges, historical playback scrubbers, and immediate 1-tap emergency security controls.
Shohay Pregnancy & Maternal Health
Empathetic Healthcare Companion for Expectant Parents
Shohay Pregnancy App is a medically-backed digital health companion created by Shohay Health to guide mothers and fathers through each week of pregnancy, childbirth, and postnatal care in localized Bengali & English.
Maternal health information in Bangladesh is often fragmented or steeped in misinformation. The UI had to be exceptionally gentle, reassuring, culturally sensitive, and readable for varying digital literacy levels.
Formulated a calming pastel visual language with weekly baby development illustrations, kick counter widgets, symptom logs, and direct access to licensed obstetricians.
Velocity & Prism Design System
Enterprise-Grade Scalable UI/UX Component & Token Architecture
A comprehensive cross-platform design system built to unify product experiences across multi-brand OTT streaming, enterprise telematics, and e-commerce applications.
Inconsistent UI patterns, slow developer handoffs, and repeated work across 4 separate engineering teams building Web, iOS, Android, and TV products.
Constructed a multi-tier design token architecture (primitive, semantic, and component tokens) with Figma variables, auto-layout 5.0, and automated design-to-code translation.
Additional Platform Deliverables
CONSUMER & ENTERPRISE PRODUCTS SHIPPED
Skills &
Design Arsenal
Figma
UI/UX & SystemsCore environment for multi-platform component variants, token variables, interactive prototypes, and auto-layout micro-ergonomics.
FigJam
Workshops & StrategyUsed for cross-functional stakeholder design sprints, interactive empathy mapping, service blueprints, and information architecture diagrams.
Adobe XD
UI/UX & SystemsExtensively leveraged for legacy enterprise project audits, interactive transitions, and vector wireframe iterations.
Photoshop
Graphic & VisualHigh-end visual asset treatment, key visual mockups, subtle noise overlays, and promotional media composition for OTT hero carousels.
Illustrator
Graphic & VisualCrafting mathematical SVG icon systems, custom brand logomarks, vector illustrations, and pixel-snapped design assets.
Notion
Workshops & StrategyBuilding UX research databases, PRD alignment wikis, design sprint trackers, and component release documentation.
Miro
Workshops & StrategyVisualizing complex OTT streaming content trees, multi-tier telematics permission matrices, and card sorting workshops.
Blender
Motion & 3D3D device isometric modeling, abstract spatial elements, and realistic glass/metal material shaders for next-gen UI presentations.
Principle
Motion & 3DChoreographing fluid iOS & Android spring animations, swipe gestures, video player transitions, and micro-haptic timing curves.
Interactive UX Systems Studio
Drag the slider to test continuous spring physics and audible synthesized frequencies.
Test tactile click-release response designed for low-friction touch interaction.
Trusted at
Massive Scale
“Nabiha was the sole designer steering Toffee as we scaled to over 20 million active users nationwide. Her ability to translate high-pressure business requirements into simple, fluid interfaces is unmatched. She built a streaming experience that works flawlessly on low-bandwidth networks.”
Work Experience & Leadership
UI/UX Designer (Part-time)
UI/UX Designer
UI/UX Designer
Lead UI/UX Designer
Spearheaded UI/UX design for flagship consumer platforms in Bangladesh including OTT, telematics, e-learning, and government services.
- Sole designer of the Tsports app, surpassing 5.2 million downloads on Google Play with a 4.6-star rating.
- Sole designer of the Toffee OTT streaming platform (Banglalink), reaching 20 million monthly active users.
- Designed GP VTS (Grameenphone Vehicle Tracking Service) achieving 500,000+ downloads across mobile and web.
- Built cross-platform design systems for mobile, web, and 10-foot Android TV experiences.
Junior UI/UX Designer
Jr. UI/UX Designer
UX Designer Intern
B.Sc. in Computer Science & Engineering
University of Asia Pacific • 2018 – 2022
Having a full computer science degree uniquely positions Nabiha as a product designer who deeply respects frontend constraints, CSS rendering performance, API latencies, and state management—ensuring that design visions translate into code without compromise.
Google UX Design Professional Certificate
Agile Project Management
Product Management Basics
Web Design for Developers
Let's Build
Something Iconic.
Available for full-time senior product design roles, leading design systems initiatives, and high-impact mobile & streaming platform architecture.
Direct Project Dossier
Send your requirements directly. All inquiries receive responses within 24 hours.